Communications

Working with national and State leaders, six Federal agencies, and the Surgeon General, CDM is at the forefront of a national campaign to prevent alcohol use by youth. The Leadership is a highly visible national health campaign with unprecedented assets—its science base; the reputation and prominence of the sponsoring institutions; the quality of the human resources in the practitioners, researchers, and policymakers who are contributing their expertise; and, most important, the prestige, visibility, and resources of the Governors’ spouses. The initiative has enlisted the active support of more than 40 Governors’ spouses who act as spokespeople in their States and nationally and 28 national organizations that serve on an advisory board to the initiative. CDM assisted the initiative with all formative work necessary to launch the campaign, which was initially funded by the National Institute on Alcohol Abuse and Alcoholism and The Robert Wood Johnson Foundation. View Drinking It In, a short video that describes how alcohol pervades the world of children.

For SAMHSA/CSAT’s Knowledge Application Program (KAP), CDM assists in making knowledge developed through CSAT’s grants, contracts, and cooperative agreements available to substance abuse treatment counselors and other professionals. KAP’s goals are accomplished through application of the latest theories in social marketing research, health care research and communications, diffusion of innovations, adult learning, and motivation to change professional practices. By using formats and strategies that reach and communicate most effectively with targeted audiences, CDM helps to support the adoption of new professional practices. KAP produces new knowledge through development of the consensus-based TIPs series of documents. We produced Treatment Improvement Protocols (TIPs) 24-39 and 41-42 from concept to completion. Based on TIPs, KAP Keys are handy, durable, laminated cards that enable the busy clinician or program administrator to locate information easily and use this information to enhance treatment services.

Quick Guides for Clinicians or Administrators clearly and concisely present the information from a TIP or other document in a pocket-size booklet. Each Quick Guide is divided into sections to help clinicians or administrators quickly locate relevant material.